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Samsung Pleomax
By giving their product portfolio a clear identity, Tangerine has helped Pleomax develop into a fresh and exciting brand.
A division of Samsung, Pleomax had been sourcing computer accessories from a variety of manufacturers. Their merchandise lacked identity and direction and was largely restricted to developing markets.
Pleomax needed a new approach to break into the higher value and more competitive trading arenas. Tangerine guided the company through a design audit of its business, defining a strategy based on newly articulated core-values and business objectives.
Pleomax emerged with a new identity and a range of products which was coherent in style and strategy.
The concept, called ‘Vital Simplicity’, exploits contrasting black and white details for a striking look that emphasises the company’s values and appeals to its core market: easy-to-use, ergonomic and intuitive products at a reasonable price.
A disparate collection has been transformed into a recognisable and desirable product range through design based on forms that blend from one shape to another.
The brand is cool and capable, solid and effective. The whole gives Pleomax a clear language and direction for future design activity. |
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Innovative webcam as part of the newest range of Pleomax accessories designed by Tangerine. |
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The mouse design delivers value to the Pleomax range . |
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