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Professor Martin Darbyshire |
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Martin is responsible for the strategic development of tangerine, creating new business opportunities and giving direction to design. Time is equally divided between internal and external facing roles.
Before founding tangerine, Martin joined Moggridge Associates and worked in San Francisco at ID TWO (now IDEO). For over twenty years Martin has had extensive hands-on experience of consumer insight research, innovation strategy and design in all the major industry sectors.
Most notably Martin led the multi-disciplinary team that created the new 'Club World' business class aircraft seating for British Airways. This created the World's first fully flat bed in business class. Launched in 2000 it is still the profit engine of the business.
By the very nature of the business, Martin spends much of his time travelling to key areas in the Far East, the USA and Europe. However, Martin remains in daily contact with the various tangerine teams in Seoul and London.
Despite his increasing need to be "on the road" Martin still finds time to devote part of his energies to organisations outside tangerine.
Most recent extra curricular activities include:
2005 Appointed advisor to Chairman of Design Council on behalf of Design Business Association
2005 Industrial Design workshop National Taiwan University of Science and Technology (Taipei)
2000 - 04 External examiner Product Design BA Hons Ravensbourne School of Design & Communication
2000 Appointed Visiting Professor to Central St Martins School of Art and Design Member of the team for course validation at Central St Martins School of Art & Design.
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1998 - 99 Member of Millennium Products selection panel, The Design Council, London
1991 - 97 Member of jury for the RSA Bursary design competition.
1990 - 97 Part time course tutor Central St Martins for BA Product Design and MA Industrial Design.
Recent Conferences - Speaker at the following:
2005 Talk to the Young Presidents Organisation
(Seoul-Korea)
2003 Speech to the President of Korea (Seoul - Korea).
2003 Design Innovation conference (Seoul - Korea)
subject: corporate management & design.
2002 'British Council' mission (Tokyo - Japan) subject: delivering business success through design.
2002 'British Council' mission (Guanzhou - China) subject: delivering business success through design.
2001 'Design Council' mission (Essen - Germany) subject: how to profit through design.
Professional Affiliations
Visiting Professor at the University of the Arts,
Central Saint Martins
Fellow of the Royal Society of Arts
Fellow of the Chartered Society of Designers
Corporate Friend of the Design Museum
Hobbies and Interests
In addition to tangerine, Martin still finds the time for family life. With four boys in tow, Martin can be found surfing off the coast of Cornwall and northern Spain. Fast cars and loose women are his dream, a Chrysler Voyager is the reality! |
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