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Matt Round

Matt believes in design that makes a difference. Difference for the lives of the people who engage with the products, services and brands it creates; difference for the commercial performance of the businesses responsible. Design can only do this by creating inherent value. This means getting to the heart of what¹s really at stake and having the courage, passion and energy to make significant changes.

Over the past 16 years, he has worked with service providers and manufactures across the globe and has won international awards from North America to South East Asia. The most important award though, is the Grand Prix for design effectiveness for the design of British Airways¹ business class seat.

Recent Conferences - Speaker at the following:
2005 Department of Trade and Industry China Mission (London UK) "Creating experiences that connect with consumers"
2002 Aircraft interiors conference (Hamburg, Germany) Subject: The value of good ideas - Hamburg 2002
2002 "Flat out on business" - British Airways Club World case study - (Zurich, Switzerland)
 

Extra Curricular Activity:
2003-2004 Mentoring MA Industrial Design students
University of the Arts, (Central Saint Martins)
2003 Visiting tutor for the BA Industrial Design course Kingston University

Professional Affiliations:
Corporate Friend of the Design Museum

Hobbies and Interests:
Matt grew up in an era with too many Vietnam movies. Although two hour films of American GI's sailing "up river" to rescue mad colonels didn't do it for him, the background scenery did. It ignited a passion for travel. Long road & river journeys took him to ancient temples in the Cambodian jungle, glistening gold pagodas in Burma, deep into the Amazon basin, and many other magical places.

When both of his two daughters are older, he and his wife hope to take them to see prayer flags in the Himalayas, temples in Laos and villages in Mongolia.
Tangerine ©2005