WHAT WE CAN DO FOR YOU Do you need future design oriantation? Do you need to innovate projects through the eyes of the customer? Do you need to employ grassroots thinking? Do you want to get innovative products to market? Are you looking to energise in-house thinking? Do you want to differentiate in the market? Do you need to develop product values?   CAPABILITY   What we can do for you We can employ grass roots thinking ‘ Before we start work, we step back. In fact, the first step in our 4-step process is Step 0. We uncover the roots of a project by taking a deep look at all the opportunities. Starting with the customer, we examine the user information, carrying out insight research if necessary. We ask fundamental questions such as 'Where is the business trying to get to with this project?' We investigate the product strategy in order to analyse trends in colour, material and finish. We ask more questions. When we're satisfied that all the detailed groundwork has been done, we write the brief. Then we move on to Step 1. example: Tangerine ©2005