WHAT WE CAN DO FOR YOU Do you need future design oriantation? Do you need to innovate projects through the eyes of the customer? Do you need to employ grassroots thinking? Do you want to get innovative products to market? Are you looking to energise in-house thinking? Do you want to differentiate in the market? Do you need to develop product values?   CAPABILITY   What we can do for you We can differentiate your product in the market ‘ It's not difficult to be different. Many failed products are different, yet do not offer any benefit over their competitors. The trick in new product development is to be meaningfully different. At Tangerine, our aim is always to provide 'meaningful differentiation' and we do this by adopting a different approach. Employing proven methodology, we define the precise needs of a product's likely target audience. We carry out research, looking for gaps that a new, different product might fill. We employ structured, client-focussed thinking to create innovative products. We are never different for the sake of being different, but different for the sake of market effectiveness. example: Tangerine ©2005