WHAT WE CAN DO FOR YOU Do you need future design orientation? Do you need to innovate projects through the eyes of the customer? Do you need to employ grassroots thinking? Do you want to get innovative products to market? Are you looking to energise in-house thinking? Do you want to differentiate in the market? Do you need to develop product values?   CAPABILITY   What we can do for you We can provide future design orientation ‘What's next?'is a question often posed by product designers and their clients. No-one knows,of course, which is why the future is so fascinating. Accepting that we can't predict the future, we work hard to understand trends.Occasionally, based on our own and consumers' insights, we might even forecasttrends. Focussing on the interaction between people and products, we monitortrends in colours, materials and finishes. We imagine what might come next. We ask 'Why? How? and Who?' Our trend forecasting is never 'airy-fairy', butrooted in the real world. We always examine the 'next design' in the contextof our client's current and future business. example: BA Club World Sleeper Seat Tangerine ©2005