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Samsung Techwin
Digital cameras
In 2004 Tangerine worked with Samsung Techwin to generate visual language directions for their NV series of digital cameras. Their ambition was to build brand credibility in a market dominated by established competitors.
A designer from Samsung’s team co-worked with us in our London studio during the research and early concept generation phases of the project. This ensured that our team could absorb specialist technical knowledge rapidly and share the processes we use to identify and define consumer aspirations.
Of the visual language directions generated, two concepts were developed to the level of visual appearance models to guide Samsung’s in-house team as they developed their range for production. |
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Usability and desirability were key themes explored during the project |
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Distinctive visual languages were developed to bring new directions to life for Samsung |
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