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Transport for London
Product design guidelines
With over 11 million passengers every day, Transport for London (TfL) runs one of the busiest and most complex transportation systems in the world.
TfL believe a well designed, confident and consistent visual identity is highly effective in communicating the strengths of its organisation across every aspect of its operations. Tangerine have been working with TfL’s Design Management team to revise its Product Design Guidelines. Published in November 2006, the guidelines build on the strong heritage for product design within TfL to outline the criteria by which successful product design should be considered.
The scope of product design and its procurement across TfL’s 10 transport modes is diverse. To be effective, it was critical for the guidelines to have relevance and engage their audience. Research with stakeholders within TfL’s organisation revealed key insights to guide and refine both the content and structure of the document.
The structure of the revised guidelines document is intuitive, with content that is accessible and relevant to a broad audience. It provides an essential point of reference for the management and procurement of successful product design across TfL’s transportation system.
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Product design guidelines for London's transport network |
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Accessibility was key to the success of the document |
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